Center of Embroidery Cuenca

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Places to visit within 30 km.

Latitud Cero Beer Brewery

Latitude Zero is Ecuador. Ecuador is in the Middle of the World. In the south of Ecuador, in the city of Cuenca, the Brewery La Paz, brews the artisan beer Latitude Zero. The raw material, barley, is sown in their Hacienda La Paz, sector of the same name over 3.100 meters above sea level, on the way to Loja, in the Nabón canton. The company belongs to the family business group Eljuri. The launch of the Latitude Zero brand is scheduled for July 17, 2015. From that milestone, Cervecería La Paz has developed a variety of delicious flavors, which make the difference in the market of artisanal beers. The brewery obtains different beers, the blonde, wheat beer and the IPA with horchata, stored in the lots Los Conejos, Los Pinos and Los Venados, as a tribute to the diversity of natural species that inhabit the La Paz moor. The elaboration process of the Latitude Zero brand lasts from 26 to 28 days. After fermentation, the beer remains 2 weeks in maturation. It develops 6 shades. Antisana and Apachita with wheat ingredient, Concordia, Catequilla, Punta Palmar and Sierra Negra with barley ingredient. Each one of them has an exclusive personality. With "Latitude Zero Concordia" the company won a gold medal in the "Beer Cup of America", European Pale Bitter Beer category, year 2018, tournament held in Chile. Latitude Zero is currently exported to the United States and Peru. Other brands of Cervecería La Paz are 593 and Hacienda La Paz. Two factors make them different, the ingredients and the quality because they are 100% barley malt, hops, yeast and water. Cervecería La Paz complies with the German Purity Law, with quality and flavor. Law established in 1516.

0.43 Km.

La Merced Piazza & Traditional Neighborhood

The Piazza de La Merced is a small esplanade of 1,500 m2. It is the center of an intense social life, especially at night, in the Historical Center of Cuenca, a city declared a World Heritage Site by UNESCO. The square is delimited by the streets Borrero, Honorato Vásquez and Calle Larga. But the neighborhood, of the same name, also keeps a lot of history. The piazza is a space adapted for pedestrians and bicycles. All kinds of cultural, social and artistic activities can be carried out there. It is a space for recreation and meeting of citizens. It has good lighting at night. The piazza preserves several examples of heritage trees, including a poplar and several jacarandas that, when they bloom between September and November, fill it with color. A statue of the priest Julio Maria Matovelle dominates the center of the piazza. This famous priest was a teacher, lawyer, literati, historian, politician and founder of the Congregation of the Oblate Mothers of the Sacred Heart of Jesus and Mary. The construction of the small square began around 1850, as did the church. The La Merced neighborhood is traditionally a sector of workers with a strong religious character. However, today the nightlife is intense in La Merced due to the development of activities such as offices, bars, restaurants, discos and hotels. The Remigio Crespo Toral Museum, the La Merced Church, the old house of the Workers Alliance, the Santísima Virgen del Río Chapel, the Julio María Matovelle Educational Unit, and the Abraham Lincoln Cultural Center are all located in the vicinity.

1.83 Km.

Homero Ortega Toquilla Straw Hat Factory

Homero Ortega is the brand name of an important producer of hats and other toquilla straw articles in the city of Cuenca. For 120 years and five generations, the Ortega family has given continuity to this economic activity, making it the oldest and most experienced organization in the export of straw hats. In 2012 UNESCO inscribed the Traditional Ecuadorian Toquilla Straw Hat Weaving Technique on the list of Intangible World Cultural Heritage. The factory has been based, since its creation until today, in the urban parish of El Vecino, in the city of Cuenca. Homero Ortega is its founder, linked to this work since he was a child. He learned the business from his father Aurelio Ortega García. In the beginning, together they ventured through the dangerous route of "El Cajas" to Guayaquil. In the port they sold hats to merchants who took them to Panama on ships. During the 20th century, the company consolidates and grows. Its success is based on the capacity to adapt to the different scenarios of the world market, to the conception of the toquilla straw hat as a manifestation of the popularity and the production with quality. An outstanding element of Homero Ortega is the Museum "The Magic of the Hat", open to the public since 2008. It was the concretion of a project of public diffusion of the history of the toquilla straw hat as a handmade product in Ecuador. The Museum has three rooms: the history of the hat, its elaboration and the trajectory of the company. Visitors enjoy an interactive experience. One of the most photographed and recognized prints is the toquillera artisan that demonstrates how the hat is woven. The Museum is a member of ICOM, a UNESCO partner institution. Some historical data of the permanent exhibition of the Museum are the following: the Azuayan businessman Bartolomé Serrano had the initiative to teach the hat weaving to the artisans of Azuay and Cañar in 1835, through weavers of the city of Montecristi, to face a strong economic crisis; the toquilla straw hat was the number one export product of Ecuador between 1944 and 1946; the first exports took place in the middle of the XIX century from Manabí; from Cuenca the exports began in 1890.

2.07 Km.

Municipal Economuseum "Casa del Sombrero"

The Municipal Economuseum "Casa del Sombrero" has four permanent exhibition rooms where visitors can appreciate the art of weaving the toquilla straw hat through videos, photographic representations, objects and materials used over time for this artisan work , practiced since pre-Columbian times. It has two exhibition rooms and sales of hats and articles made of toquilla straw.

2.82 Km.

House of the Toquilla Straw Hat

A walk through the workshops and museums of the toquilla straw hat, curiously worldwide known as "Panama Hat", will make you discover that in fact it is original from and elaborated in Ecuador. One of the regions where it is woven is in the Ecuadorian Southern Andes, in the provinces of Azuay and Cañar. On December the 5th, 2012 UNESCO declared the traditional knitting of the toquilla straw hat as Intangible World Heritage. In order to recover the historical memory of this handicraft the Municipal Museum-Workshop “Casa del Sombrero” (House of the Hat) was inaugurated in 2014, in the city of Cuenca. It is located is in an old and emblematic house that functioned as a factory of hats. The initiative is public and free to enter. The elaboration of the hat was the economic foundation of the Ecuadorian population, especially in the south of the country, during the 20th century. Private initiatives also contribute to keep spaces where the story of the Toquilla straw hat is told. The first is the “Hat Museum” of the Paredes Roldán family (Calle Larga and Padre Aguirre, Historic Center, Cuenca, Ecuador). The factory continues operating on the site and the visitor can buy a custom-made hat. The second space is the Museum “La Magia del Sombrero” of the Homero Ortega company (Avenida Gil Ramirez Davalos 3-86, behind the Land Terminal, Cuenca, Ecuador). In 1830 the hats were commercialized in Panama. The Ecuadorian hat gained popularity because of being: resistant, light weighted, foldable for storage, combinable with light summer clothing and because of allowing sweat to evaporate. When the Panama Canal was constructed the workers used it and in 1903 a photograph of the President of the United States, Teddy Roosevelt, wearing this hat during a visit to the canal was widely publicized, which gave rise to the name of “Panama hat”. All this history and industry is based on the work of thousands of artisans and weavers who live in the small towns near Cuenca, such as Chordeleg, Gualaceo, Sígsig, Azogues and Biblián. The hat is also known as the “Jipijapa hat” or “Montecristi hat”, towns at the Ecuadorian Pacific coast that were the original centers of its elaboration.

2.83 Km.

Rotary Square

Cuenca stands out for our variety and quality of handicrafts. Rotary Square is a traditional place where you can buy countless forms of handcrafted items. For many years, Cuencanos have acquired their household items here: furniture, ceramics (flowerpots, vases, crockery), wrought iron (crosses, agricultural tools, plant stands), natural fibers (baskets, fans, etc...).

2.90 Km.