La Merced Piazza &amp; Traditional Neighborhood

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Places to visit within 30 km.

Homero Ortega Toquilla Straw Hat Factory

Homero Ortega is the brand name of an important producer of hats and other toquilla straw articles in the city of Cuenca. For 120 years and five generations, the Ortega family has given continuity to this economic activity, making it the oldest and most experienced organization in the export of straw hats. In 2012 UNESCO inscribed the Traditional Ecuadorian Toquilla Straw Hat Weaving Technique on the list of Intangible World Cultural Heritage. The factory has been based, since its creation until today, in the urban parish of El Vecino, in the city of Cuenca. Homero Ortega is its founder, linked to this work since he was a child. He learned the business from his father Aurelio Ortega García. In the beginning, together they ventured through the dangerous route of "El Cajas" to Guayaquil. In the port they sold hats to merchants who took them to Panama on ships. During the 20th century, the company consolidates and grows. Its success is based on the capacity to adapt to the different scenarios of the world market, to the conception of the toquilla straw hat as a manifestation of the popularity and the production with quality. An outstanding element of Homero Ortega is the Museum "The Magic of the Hat", open to the public since 2008. It was the concretion of a project of public diffusion of the history of the toquilla straw hat as a handmade product in Ecuador. The Museum has three rooms: the history of the hat, its elaboration and the trajectory of the company. Visitors enjoy an interactive experience. One of the most photographed and recognized prints is the toquillera artisan that demonstrates how the hat is woven. The Museum is a member of ICOM, a UNESCO partner institution. Some historical data of the permanent exhibition of the Museum are the following: the Azuayan businessman Bartolomé Serrano had the initiative to teach the hat weaving to the artisans of Azuay and Cañar in 1835, through weavers of the city of Montecristi, to face a strong economic crisis; the toquilla straw hat was the number one export product of Ecuador between 1944 and 1946; the first exports took place in the middle of the XIX century from Manabí; from Cuenca the exports began in 1890.

1.18 Km.

Street of Traditional Sweets of Cuenca

The elaboration and consumption of traditional sweets is a very Cuencan custom, inherited from the colony. The cloistered nuns' convents work in this trade and the families of Cuenca buy them as a special gift for relatives and friends. Also known as "Dulces de Corpus Christi". They consist of a variety of sweets that abound during the Septennial celebration in June. The Septenary or the Feast of Corpus Christi is the oldest religious celebration in Cuenca, established with the Foundation of the city. It consists of 7 days of festivities in homage to the Body of Christ. During this time the desired sweets are massively sold in the dozens of stalls that are installed in the Calderon Park. The Septenary or Corpus Christi is under the organization of the Archdiocese of Cuenca, which appoints priostes, one for each day. The priostes cover the expenses of village bands, balloons, castles, and mad cows. In Brother Miguel, in one of the old cells of the Monastery of the Conceptas, adapted to the street for renting, there is a traditional store that sells Corpus Christi sweets all year round. It bears the suggestive name of "El Suspiro". In the same block, in front of this shop, there is another one that also sells sweets all year round: Corpus. These are two examples of the creativity and industriousness of Cuenca's craftsmen and women. Family enterprises of these sweets exist all over the city. They offer the same product. The difference is in the recipes, in the ways of making them. Formulas inherited from generation to generation. The options are countless throughout the Historical Center. With flour, fruits, milk, eggs, coconut and sugar there is how to obtain more than 30 varieties, among them the quesitos, cocadas, sugar fruits, faldiquera eggs, quesadillas, alfajores, nuns, suspiros, handkerchiefs, pucañahuis, kuskingas, roscas, roscones, chocolate guinea pigs... The most economical and popular are the quesitos.

1.59 Km.

Latitud Cero Beer Brewery

Latitude Zero is Ecuador. Ecuador is in the Middle of the World. In the south of Ecuador, in the city of Cuenca, the Brewery La Paz, brews the artisan beer Latitude Zero. The raw material, barley, is sown in their Hacienda La Paz, sector of the same name over 3.100 meters above sea level, on the way to Loja, in the Nabón canton. The company belongs to the family business group Eljuri. The launch of the Latitude Zero brand is scheduled for July 17, 2015. From that milestone, Cervecería La Paz has developed a variety of delicious flavors, which make the difference in the market of artisanal beers. The brewery obtains different beers, the blonde, wheat beer and the IPA with horchata, stored in the lots Los Conejos, Los Pinos and Los Venados, as a tribute to the diversity of natural species that inhabit the La Paz moor. The elaboration process of the Latitude Zero brand lasts from 26 to 28 days. After fermentation, the beer remains 2 weeks in maturation. It develops 6 shades. Antisana and Apachita with wheat ingredient, Concordia, Catequilla, Punta Palmar and Sierra Negra with barley ingredient. Each one of them has an exclusive personality. With "Latitude Zero Concordia" the company won a gold medal in the "Beer Cup of America", European Pale Bitter Beer category, year 2018, tournament held in Chile. Latitude Zero is currently exported to the United States and Peru. Other brands of Cervecería La Paz are 593 and Hacienda La Paz. Two factors make them different, the ingredients and the quality because they are 100% barley malt, hops, yeast and water. Cervecería La Paz complies with the German Purity Law, with quality and flavor. Law established in 1516.

1.62 Km.

Center of Embroidery Cuenca

With 31 years of experience and a solid position in the international market, the Center of Embroidery Cuenca brings together dozens of craftswomen. Their products are handmade with natural fibers. Winner of the UNESCO Crafts Prize of Excellence 2014. The crafts of this cooperative created in Cuenca in 1989 are exclusive. They were 132 the founders of 11 rural communities of Cuenca, Paute and Gualaceo. It is an organization of Popular and Solidarity Economy (EPS), with the departments of design, technical area, production and administration. Its members believe in equitable development for all. They compete nationally and internationally by offering a variety of quality artistic products. The natural fibers with which they work are cotton, alpaca wool, toquilla straw, with a mixture of embroidery and fabrics. Among their works, the production of clothes such as T-shirts, blouses or dresses stands out. For the home they make table linen, napkins, rugs, bread and wine makers. They have a production line of duvets filled with alpaca wool. Toquilla straw hats and cards. It distributes to different points of the capital of the Azuay, to Quito and Guayaquil. It has clients in Austria, Switzerland, Spain, Chile, Japan, the United States and Canada. The Center protects the art of hand embroidery. To be born in 1989, they received the support of the Swiss Agency for Development and Cooperation (SDC) and the Ecuadorian Fund for the Development of the People (FEPP). During these decades of work it has achieved the organization of women, control of intermediaries, training and a better level of income. The members of the cooperative strive to provide full customer satisfaction under strict quality standards and by putting maximum dedication into their embroidery. The Centre has a website with an online shopping function and digital catalogue.

1.83 Km.

Rotary Square

Cuenca stands out for our variety and quality of handicrafts. Rotary Square is a traditional place where you can buy countless forms of handcrafted items. For many years, Cuencanos have acquired their household items here: furniture, ceramics (flowerpots, vases, crockery), wrought iron (crosses, agricultural tools, plant stands), natural fibers (baskets, fans, etc...).

1.95 Km.

Pumapungo Museum & Archaeological Park

The Pumapungo Museum and Archaeological Park, an institution of the Ministry of Culture and Heritage of Ecuador, groups the state museums of the cities of Cuenca, Loja and Riobamba, guarding, protecting and disseminating the heritage and memory. The entity was inaugurated on November 4, 1980, as Museum and Library of the Central Bank of Ecuador, Cuenca branch. In July 1984, the Central Bank acquired from the Salesian community the historical heritage of Italian father Carlos Crespi, composed of 6,585 archaeological, colonial art and ethnographic assets. Other collections that make up the Museum's nuclear heritage fund belonged to the humanists Victor Manuel Albornoz and Luis Moscoso Vega. Businessman Guillermo Vázquez Astudillo made a generous donation of prehistoric ceramics. In the 1980s, the "Pumapungo Project" of archaeological prospecting was carried out to recover the vestiges of the ancient Inca city of Tomebamba and the Huayna Cápac Palace. In a part of this 7-hectare property, the Central Bank built its regional headquarters. In the mid-90s, the Museum began to operate in the new building, which is located south of the Historical Center of Cuenca (a UNESCO World Heritage Site). Since 2001, the Inka Gardens Ethnobotanical Park, with its Bird Rescue Center, has also been operating here. And you can also visit the Site Museum of the city of Tomebamba, which is a reconstruction of the vestiges of the old "tambo" (resting place for travelers) Inca. The Inca city of Tomebamna was the second administrative center of the ancient Andean empire. Another of the main attractions of the museum is the National Hall of Ethnography, an exhibition about the cultures of Ecuador, its traditions and customs. In the room "Pumapunku: worlds of memory", the archaeological findings of Pumapungo are exhibited. The museum has an art room. Three temporary exhibition rooms. The Victor M. Albornoz Library has a collection of 80,000 items: books, historical archive, historical photographic archive and map library. There is a collection of audiovisuals. Children's reading space. Information and lobby. Craft shop. Ans a small room for cultural events. Since 2010 the Museum is attached to the Ministry of Culture and Heritage of Ecuador. Its reserves, hidden from the eyes of the public, treasure hundreds of thousands of cultural objects of Ecuadorian heritage: religious and republican art, pictorial art, documentary, audiovisual, ethnography, archaeology. Also, inside the building of the Pumapungo Museum, the Central Bank of Ecuador manages a small Numismatics Museum. The complex also has the Pumapungo Theater, which has a capacity for 700 people and is equipped with modern technology to hold a variety of events.

2.19 Km.